InConLLC

Wesson Construction Rebrand

When the market has direct or indirect contact with Wesson Construction, there should be a certain feeling created in the audiences’ mind. The feeling(s) represent the brand and is the very thing that enables Wesson Construction to distinguish itself from competing companies The identifying marks of the brand are expressed through.

The identity is the key visual cues that will be used to communicate the messages. The identity is what the audience will be able to recognize and associate with the Wesson Construction brand.